ELEVATING B2C AND B2B WEB SHOP
WITH ERP INTEGRATION:
The ultimate growth
catalyst
In the realm of e-commerce, web integration with ERP (Enterprise Resource Planning) systems has emerged as a game-changer,
revolutionizing the way businesses operate and interact with customers online.
Let’s explore how ERP integration enhances both B2C (business-to-consumer) and B2B (business-to-business) web shops.
Seamless customer experience
ERP integration enables B2C and B2B web shops to deliver a seamless and personalized customer experience. Studies show that 72% of consumers expect businesses to know their purchase history regardless of the sales channel, highlighting the importance of providing consistent and personalized interactions across all touchpoints.
Harnessing the power of new technologies
B2C and B2B web shops benefit from integrated order management capabilities powered by ERP systems. Research indicates that businesses with integrated order management systems experience a 20% reduction in order processing time and increase in order accuracy, leading to improved operational efficiency and customer satisfaction.
Enhanced inventory visibility
With ERP integration, B2C and B2B web shops gain comprehensive visibility into inventory levels, stock availability, and product data. According to industry reports, 43% of retailers cite inventory visibility as the biggest challenge in omnichannel fulfillment. ERP integration addresses this challenge by providing real-time inventory data, minimizing stockouts, and optimizing inventory replenishment strategies.
Dynamic pricing and promotions
ERP integration empowers B2C and B2B web shops to implement dynamic pricing and promotional strategies. Research shows that personalized promotions can drive a 5-8% increase in revenue and a 10-15% increase in customer engagement. By leveraging ERP data to tailor pricing and promotions, businesses can enhance customer loyalty and drive sales growth.
Streamlined customer account management
Customers can manage their accounts, update personal information, view order history, and track shipments directly through the web shop interface, thanks to ERP integration. Studies indicate that 73% of consumers prefer self-service options for handling customer service issues, underscoring the importance of providing intuitive account management capabilities.
Data-driven insights and analytics
Integrating web shop data with ERP systems provides businesses with valuable insights and analytics. According to research, companies that use analytics are 5 times more likely to make faster decisions. By leveraging data-driven insights, businesses can optimize marketing strategies, identify opportunities for growth, and drive continuous improvement in B2C and B2B web shops.
